The past decade has witnessed the fast-growing popularity of the digital space. More and more businesses, even the most traditional ones, have understood the importance of marketing their brands online and having an excellent online presence. As a result, the digital space is getting highly competitive day by day, forcing online businesses to come up with more advanced digital marketing strategies.
Digital marketing is basically marketing or promoting a business through the web, social media, or any other digital platform. Even though digital marketing is considered a very important strategy for online growth, nearly half of all online businesses around the globe do not have a fully-defined digital strategy. As experts suggest that digital marketing strategies can attract more return of investment (ROI) when compared to traditional ones, the digital exposure of your business has a great significance in deciding both your online and offline performance.
Here, we will have a look at the most important aspects of digital marketing and how it helps you
Search Engine Optimization (SEO)
Search engine optimization is the foundation of all digital marketing strategies. It refers to a set of strategies implemented to boost your rankings on the search engine results page (SERP). According to Google, almost 75 percent of the users never get to the second page of their search results. Even if you have a well-designed page, there is no use if your website does not appear on the first page for related searches.
Creating quality content through in-depth research is the best way to improve your page’s credibility. When you have the right answer for specific queries of your target audience, the search engine will consider your website as an authentic one, and improve your SERP rankings. The website’s code should be simple enough so that the search engine can crawl and index your pages easily.
Studies say that 50 percent of visitors usually bounce back from a website if the loading time is more than 3-4 seconds. Thus, to avoid losing almost half of your potential customers and improve site ranking, it is important to have a speedy website. The UX design should be effective enough so that the pages are easy to navigate. Reputable backlinks from leading websites can also be a boost to your credibility.
SEO cannot produce an overnight success for your website. According to SEO companies in Dubai, it is a long-term strategy that is to be carried out perfectly so that the results will also be long-term.
Even if you have well-set SEO strategies, pay-per-click (PPC) advertising can improve your presence in the search results. It can produce quick benefits by driving quality leads to your website.
The advantage of PPC ads is that you only need to pay the ad publisher when people click on the ad. Thus, you can make sure that you only need to pay for relevant leads from your target audience. PPC allows you to target audiences based on location, demographics, search history, and even the devices they use. Being budget-friendly, PPC can bring quick results to your optimized website.
The website design determines the first impression of about 90 percent of the visitors. If your website loads very slowly or its design looks so boring, visitors will bounce back straightaway. You should design your website in a brand-oriented manner and make the desired information easily available to the visitors.
When you provide easy navigation, people will engage more with your website, which will register your website as a reliable one. User experience is an important factor according to which search engines rank a website. From quality content to a well-designed call to action (CTA), your website design should encourage the user for more engagement.
Social Media Marketing
With about 2.5 billion users worldwide, social media is one of the most important aspects of digital marketing. Social media channels like Facebook, Instagram, and Twitter allow you to connect with your target, get to more people, and widen your audience. When you are very active on social media, you will also have an idea about the latest trends, so that you can incorporate your social media efforts with respect to customer behavior. Through Facebook and Instagram ads, you can also improve the visibility of your products or services, and even sell them in the Facebook store.
Most social media platforms allow you to run paid ads in order to reach the target audience. Customers are very comfortable when you have an active social media channel that can solve their queries anytime. You should always make your followers feel valued by responding to their comments and also providing them assistance to their problems through the chatbox. Apart from providing a powerful social media presence, this will improve the number of loyal customers and overall customer satisfaction.
This refers to promoting the value and awareness of your business through high-quality content. As it generates about three times the leads when compared to normal marketing techniques, content marketing is the soul of all digital marketing strategies.
By incorporating relevant keywords into quality content, you can make your website content and social media posts more relevant and useful. When your website perfectly solves the most common queries raised by your target customers, search engines will rank your website better realizing your credibility. So, as we always say, content is the king that defines your online presence.
Even though it is the most traditional way of marketing, email marketing is still one of the best choices to win more personal leads. Email marketing is said to have a return of investment (ROI) rate of about 4400 percent. Through emails, you can attract and follow up with potential customers with products of their interests, new offers, discounts, related products, and much more. You may also send more personalized messages based on their interests, which can improve the conversion rates by a great value.
Analytics is an important part of any digital marketing strategy. Keenly analyzing the conversion rates, leads, cost per lead, etc, you will be able to reduce marketing costs and increase the profitability of the campaigns. With analytics, you can understand user behavior and adapt your marketing campaigns according to the situation. Detailed user behavior can be tracked including how much they spend on a page, what links they click, how often they check emails, and much more. All this data is highly significant when it comes to identifying the voids in the digital space and utilizing these gaps to improve brand awareness.
As we have seen, digital marketing is an umbrella term that encompasses all these specific aspects that provide better results. Thus, make sure you have a detailed idea about these techniques, and use them for the online growth of your business.